Balloons are just air and latex until they are given a a story. I have always believed that our industry is about more than just decoration; it is about the stories we tell. Since starting my first business at nineteen, my journey has been driven by a simple strategy: constant improvement. I have been fortunate enough to travel the world, teaching in over eight countries and even winning the first season of Blow Up in the Netherlands. But for me, the true success isn't in the trophies or the follower counts. It is in the moment a balloon becomes a story, and a creative business becomes sustainable. My experiences, from local boutiques to global corporate roles, have taught me that you never stop growing; you only gain the experience needed to help others rise.